Apple Shuts Down First Store in China
Declining sales push Apple to rethink its presence in China while expanding in global markets.
Topic
Sales Slowdown
Sales Slowdown
In China, Sales Slowdown and Strategic Shifts
Apple announced the closure of its first-ever retail store in China, Parkland Mall, Dalian.
Effective August 9, due to changes in the mall’s business environment.
This marks a significant retreat from a market that hosts over 10% of Apple’s global store network, totaling more than 530 worldwide.
China’s economy faces deflationary pressures, with weak consumer spending and declining property values.
These conditions have impacted retail performance.
Apple’s Q2 2024 revenue in China fell by 2.3% to $16 billion, missing estimates of $16.8 billion.
Despite the closure, Apple will continue operating its other Dalian location at Olympia 66 Mall,
Staff from the closing branch were offered positions elsewhere.
The company reiterated its commitment to online and physical customer experiences,
though it’s becoming more selective about retail locations post-COVID.
Global Expansion
Amid Evolving Priorities
Balancing this closure, Apple is moving forward with new store openings,
including a new location at Uni Walk Qianhai in Shenzhen on August 16.
More sites are planned in Beijing and Shanghai next year.
Recent openings include stores in Anhui (January), Osaka (July), Miami (January), and Malaysia (2023).
Beyond China, Apple is expanding in Detroit, the UAE, Saudi Arabia, and India.
However, the overall pace of physical store expansion has slowed since the pandemic.
Instead, Apple prioritizes online store launches in emerging markets,
modernizes older outlets, and relocates underperforming stores.
Alongside the Dalian closure, Apple also announced upcoming shutdowns in Bristol (UK),
Partridge Creek (Michigan), and Hornsby (Australia).
Notably, several major brands, such as Coach, Sandro, and Hugo Boss,
have also exited Parkland Mall in recent years, signaling broader retail shifts in the region.
Apple Shuts Down First Store in China