Meta Unveils AI Video Tool, Competing with OpenAI and Google: Meta Platforms, Facebook’s parent company,
has announced a new AI-powered tool capable of generating or editing videos based on simple text instructions.
This move intensifies Meta’s competition with major tech companies like OpenAI and Google to develop the world’s most advanced AI technologies.
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Movie Gen Video Generation Tool
Movie Gen Video Generation Tool
Meta’s new Movie Gen tool can create videos up to 16 seconds long based on written text.
Additionally, it can generate audio, edit existing videos,
or even turn a photo into a personalized video featuring a natural person.
Currently, the tool is available to internal employees and a select group of external partners,
such as filmmakers, who plan to integrate it into Meta’s apps like Instagram, WhatsApp, and Messenger next year.
Movie Gen Integration Plans
Although Meta executives are still discussing the optimal way to integrate the tool into their applications,
the goal is to encourage more users to create and edit video posts.
Connor Hayes, Vice President of Generative AI Products at Meta, mentioned that the tool would be fun,
benefit creators, and increase overall app engagement.
Intense Competition in AI Video Generation
Meta is not the only player in the field. Major tech companies like OpenAI and Google are also offering similar tools.
OpenAI’s Sora, which debuted this year,
can generate videos that are up to one minute long, although it is not yet available to the public.
Meanwhile, Google’s subsidiary DeepMind unveiled its video generation tool, Veo, earlier this year.
Challenges Facing Movie Gen
Several obstacles exist to rolling out Movie Gen on a large scale, including the tool’s efficiency.
Currently, generating a video based on text input takes 20 to 90 minutes,
which is too long for regular users.
Additionally, Meta is working to solve safety issues,
such as preventing users from creating inappropriate or offensive videos without someone’s consent.
The Importance of AI to Meta
Developing AI tools is Meta’s top priority.
CEO Mark Zuckerberg has repeatedly emphasized the importance of AI in driving the company’s growth and increasing revenue.
In the future, Zuckerberg expects AI to play an even
more significant role in powering Meta’s apps and upcoming wearable devices, such as smart glasses.
Meta’s Latest Developments in AI
Zuckerberg recently stated that Meta’s AI chatbot,
Meta AI currently has 500 million monthly users and is available as a voice assistant
in the smart glasses developed by Meta and branded as Ray-Ban.
Meta is also working on more advanced augmented reality glasses,
known as Orion, which features various AI-based technologies.
Meta Unveils AI Video Tool, Competing with OpenAI and Google