Spotify acquiring Kinzen Strengthens Platform’s Safety


Spotify acquiring Kinzen
Strengthens Platform’s Safety


Spotify acquiring Kinzen Strengthens Platforms Safety, in May 2020,
Spotify announced a partnership with Kinzen to help Spotify better control podcasts
and other audio content, since 2020, Spotify has collaborated with Kinzen,
and the start-up has now been bought by the music streaming company.



Head of Trust and Safety








Using machine learning and human knowledge,
the technology will be used to better control
podcasts and other audio.

Kinzen was developed in 2017 by Aine Kerr, Mark Little, and Paul
Watson to shield public dialogues against harmful disinformation and material.
It provides tools to assist platforms in planning ahead of time by receiving early alerts
about growing narratives and trends that might become disinformation concerns,
this will help Spotify in its goal of becoming the leading audio platform in the world.





Spotify said “Kinzen’s advanced technology
and deep expertise will help us more effectively deliver a safe,
enjoyable experience on our platform around the world,”
The announcement comes only one day
after the European Council adopted laws aimed at
creating a more secure and transparent online environment
with increased responsibility and protection.
Because of the complexities of analyzing audio content in hundreds of languages and dialects,
as well as the difficulty of effectively evaluating the nuance and intent of that content,
Spotify added “We will be working on building out Kinzen’s technology to expand its capabilities
and to work with our team on new ways that we can
protect our users,”
in that, the acquisition of Kinzen will help the company better understand the abuse landscape
and identify emerging threats on the platform.



Head of Trust and Safety


Sarah Hoyle, Spotify’s Head of Trust and Safety
“The combination of tools and expert insights
is Kinzen’s unique strength that we see as essential to identifying emerging abuse trends in
markets and moderating potentially dangerous content at scale,”.
“This expansion of our team,
combined with the launch of our Safety Advisory Council,
demonstrates the proactive
approach we’re taking in this important space.
” Kinzen and its fantastic staff have formed an influential
and collaborative alliance. Working together,
we’ll be able to improve our ability to detect and
address harmful content even further, and significantly,
in a way that takes into account the local context.
This investment expands Spotify’s approach to platform safety
and underscores how seriously we take our commitment
to creating a safe and enjoyable experience for creators and users.