How could WorldCup 2022 impact the stock market? The FIFA World Cup is the biggest sporting event in the world, and brands are clamouring to be a part of it, The 2022 edition will be held in Qatar, and 32 of the best national teams will compete for the title.
Topics
2022 FIFA WorldCup: a global event with major movement
Unique Opportunity for Sponsors
World Cup’s Dark Side
Who’s Getting a Piece of the pie?
Could Sponsors See Their Market Share Increase
2022 FIFA WorldCup: a global event with major movement
Soccer fans across the world can watch the matches on TV or online, and ticket holders can watch them live in stadiums.
This month-long tournament will be an opportunity for brands to reach a global audience and show their support for one of the most popular sports in the world.
Many companies have already signed on as sponsors, and we can expect to see some big names involved in this year’s event.
These sponsorships help to fund the event, pay for infrastructure and promotion, and ensure that the best footballers in the world can take part.
Moreover, the World Cup 2022 sponsors prepare for potential impacts on their businesses.
Some potential effects could include an increase in demand for the sponsor’s products or services due to increased awareness of the games, or a decrease in demand if the games are not well-received.
Additionally, the sponsor’s market prices could be impacted by changes in the overall economy during the time period leading up to and including the World Cup 2022 games.
Without these sponsorship deals, many people would not be able to enjoy watching or playing football.
So next time you’re cheering on your team at a match or
watching the World Cup on TV, remember to thank those sponsors for their support!
Unique Opportunity for Sponsors
This year’s World Cup is being held in being in the gulf peninsula presents a unique opportunity for brands.
Not only will they be able to reach a global audience,
but they’ll also be able to tap into the growing gulf market generally and the Qatari market especially.
With so much at stake, it’s no wonder that brands are willing to spend big bucks on World Cup marketing.
But with so many options available, how can you make sure your brand stands out from the crowd?
Brands are looking outside traditional sponsorships and how to get involved
and creating social media campaigns around key matches or themes (such as patriotism or party planning).
Don’t forget about non-traditional markets like Asia and Africa,
this year’s World Cup offers an unprecedented opportunity to reach these audiences.
However, the sponsors are facing a cultural challenge ahead of them,
making sure their communication and messaging are relevant and culturally sensitive,
knowing that what works in one country may not work in another.
And keep an eye on current events; nothing puts a damper on marketing efforts quite like the fundamentals of political unrest or natural disasters which affect the global stock markets.
Sponsors are under pressure to ensure that their sponsorships do not jeopardize the human rights of migrant workers. Organizations have specifically requested that Coca-Cola, Adidas, Nike
and McDonald’s takes action to protect workers from exploitation and abuse.
World Cup’s Dark Side
These businesses have responded positively, pledging their support for FIFA reform,
and pledging to work with suppliers who adhere to high standards of worker treatment.
However, many sponsors have yet to publicly respond or make any commitments regarding migrant worker rights.
Visa, Hyundai-KIA, Wanda Group, Qatar Airway, Qatar Energy,
Vivo Hisense, Crypto, and Mengniu are among them.
As the World Cup approaches, it’s more important than ever that these brands use their clout
to ensure that all workers involved in the tournament’s preparation
and execution is treated fairly and with respect for their human rights.
It’s no secret that the 2022 FIFA World Cup in Qatar has been mired in controversy since it was first announced.
From allegations of bribery to concerns about the treatment of migrant workers,
there have been plenty of reasons for people to be concerned about the event.
Who’s Getting a Piece of the pie?
Everyone wants a piece of the pie. From the athletes to the fans,
and of course – the corporate sponsors.
But what about those who are responsible for making sure that everything runs smoothly behind the scenes?
The construction workers in Qatar who have been putting in long hours to get everything ready for this month?
Now, Adidas has taken a stand and said that they will not tolerate any worker rights issues
in relation to FIFA WorldCup 2022.
They are committed to acting for remediation and due compensation for workers.
This is a huge step forward, considering that many big companies have been complicit in
turning a blind eye to human rights abuses in Qatar.
This is a welcome move from Adidas, and it’s good to see them taking a stand on this issue.
However, it’s important to remember that they are just one company involved with WorldCup;
there are many others who also need to do their part.
Hopefully, this statement from Adidas will put pressure on other companies involved with the event to follow suit.
Coca-Cola has also announced that they are engaged in continuous discussions with sponsors
and FIFA about progress made on this issue.
They want to see more remedies put into place for migrant workers,
and encourage FIFA to develop a comprehensive plan of action.
McDonald’s has also released a statement saying that they are complicit
with human rights violations associated with FIFA WorldCup 2022 sponsorship deals unless changes happen.
As one of Qatar’s biggest sponsors, McDonald’s wields quite a bit of power
let’s hope they use it wisely!
Could Sponsors See Their Market Share Increase
What might happen to these sponsors’ market share?
Will the price of their stock be increasing during WorldCup 2022 or decrease?
Many sponsors are already feeling the heat,
and there are plenty of things in hand in terms of branding, ads, products, and services
accommodating and serving this historical event.
It looks like these sponsors could see their market share increase during the World Cup.
With so much attention on Qatar and the WorldCup,
companies that are associated with the event will benefit from all the media coverage.
And with billions of people around the world expected to tune in,
there will be plenty of eyes on these sponsors.
So, if you’re a trader or investor, keep an eye on these stocks –
they could be poised for a big run during WorldCup 2022!